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We are very excited to be Collaborating with the UKs leading Fashion rental App and joining the fashion rental revolution

We are striving to be a more conscious brand in the way we both design, source and produce our collections. We know it is a journey and are always searching for ways we can improve. As part of this on going journey to do better we really want to reduce textile waste and extend the lifecycle of our product and had been very keen to partner with a rental service

By partnering with By Rotation we can offer you the option to refresh your wardrobe and rent Ethereal designs from both past and present seasons, not only is this a positive move for the environment but also supports an inclusive approach making our designs more accessible to everyone, something that is also very important to us and a value we share with By Rotation

How it works

1

DOWNLOAD THE BY ROTATION APP

Download the free app, available on iOS and Android

2

CREATE AN ACCOUNT

Register and verify your account. Set up your profile with basic information

3

RENT ITEMS

Rent an item under 2mins by browsing our large collection of Ethereal Rental styles

4

SEND RENTAL REQUESTS

Send rental requests and communicate with us directly via the secure messaging system in the By Rotation App. You will be charged once the request has been agreed

5

RECEIVE THE ITEM

 via Tracked Royal Mail or through By Rotations on-demand courier service

6

LEAVE FEEDBACK

Rate and review the service, your Ethereal Rental and share your experience with the community

Check out Ethereal London’s wardrobe on the By Rotation app by clicking the links in here

By Rotation are determined to transform the way we consume fashion empowering people to do good for their wardrobes, wallets and the planet at the same time

A note from the By Rotation Founder Eshita Kabra-Davies

“By Rotation is more than just a fashion rental platform and app, we are a conscious and self-sustaining community. Through joining us you are able to access designer fashion at a fraction of the retail price, but you are also transforming your fashion consumption by sharing more.”

#WhatsMineIsYours #ByRotation

JOIN THE ETHEREAL FAMILY

JOIN THE ETHEREAL FAMILY

SIGN UP FOR OUR NEWSLETTER AND RECEIVE 10% OFF YOUR FIRST ORDER AS OUR GIFT TO YOU

You'll get a secret code for 10% off and be kept up to date on the latest Ethereal arrivals, so it's worth signing up. We only email when we have exciting news so you won’t be bombarded we promise.

From Ethereal with Love xxx
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