A note from Annie
After working in the fashion industry for 15 years, I wanted to build a brand around my love of silk and passion for beautiful floral prints and colour palettes. But I also wanted to create clothes that contributed to the world in a considered, positive and responsible way. Ethereal London came from my personal experiences of trying to find elegant forever pieces without wanting to compromise on the fit or quality of fabrics.
“Falling in love with a dress and how it makes you feel when you try it on is a special experience .”
Falling in love with a dress and how it makes you feel when you try it on is a special experience however it’s an experience that is difficult to find on the high street within the realms of fast fashion. Lots of women have spoken to me about similar experiences, where dresses only ever seem to come in one shape, length or silhouette, which of course don’t suit everyone. I want to create quality dresses you can fall in love with.
“I’m also passionate about ending fast fashion and producing garments with love and care that stand the test of time.”
I’m also passionate about ending fast fashion and producing garments with love and care that stand the test of time. We are striving to be a more conscious brand in the way we both design, source and produce our collections. I founded Ethereal London by ethically sourcing fabrics, following sustainable practices that respect people and the environment, reducing waste, but all the while not compromising on design or attention to detail. Sustainability through timelessness is key to everything we do and we want to offer pieces to our customers that they will love forever and will stand the test of time both in terms of design and quality. I am always learning and looking at ways we can improve and have exciting plans for the future to innovate the brand
“I would love to know what you think, please get in touch with your thoughts”
We welcome any feedback because we want you, the customer, to be at the heart of everything we do, so please message us with your thoughts here