Fall in Love with Ethereal London.

Inspired by You.

Made to Last.

Ethereal /ɪˈθɪərɪəl/ Extremely delicate and light in a way that seems not to be of this world.


Our mission

Our name has become our mantra to live by at Ethereal London. To be delicate; to carry yourself with care and love; to feel elegance and poise. This is how we hope our designs make you feel when you wear them.

We create beautiful clothes with passion and integrity. Our responsibly-sourced fabrics and garments balance graceful movement with fitted styles to flatter the figure, capturing the true essence of what it means to be ethereal.

We know that ‘one size’ does not fit all. We want to empower and inspire you with a personal shopping experience that gives you more style choices and boosts your body confidence. We want to help you curate a timeless, sustainable wardrobe that’s made to last with clothes that you fall in love with.

Our inspiration

We started our journey with Ethereal Event, a collection of elegant and graceful forever dresses made from 100% silk. Each piece comes with the option of different lengths and sleeves so that you can make style choices to suit your personal preferences and boost your confidence, whatever the occasion.

Our collections have evolved to include Ethereal Everyday and At Home in soft fabrics and relaxed silhouettes, so you can fill your wardrobe with stylish comfort dressing and effortless everyday luxury. All our feminine and elegant womenswear is responsibly sourced and produced, and cut to flatter different body shapes.

Our inspiration comes from the beauty of the natural world and the romantic dreamscapes it inspires. Florals, petals and blooms, whether from graceful works of art or our very own garden, navigate their way into our signature feminine fabrics. We choose colours that are beautiful, intense, flattering but also a bit different. Each design is enhanced with those extra little touches and attention to detail including pockets that are discreetly hidden in the side seams to give your feminine look that little bit of modern attitude.

Bespoke for you

Ethereal London offers a bespoke service for clients who are looking to create their own signature style. During a private consultation, Annie will work with you to create your own style helping you choose a shape and style choice. Whether you are looking for a feminine modern floral print or a stunning plain colour, short sleeve or long sleeve, knee length, midi or maxi, Ethereal London have the choices to suit your personal preference. Bespoke service prices start from £650.

A note from the founder: Annie Holt

After working in the fashion industry for 15 years, I wanted to build a brand around my love of silk and passion for beautiful floral prints and colour palettes. But I also wanted to create clothes that contributed to the world in a considered, positive and responsible way.

Ethereal London came from my personal experiences of trying to find elegant forever pieces without wanting to compromise on the fit or quality of fabrics. Falling in love with a dress and how it makes you feel when you try it on is a special experience however it’s an experience that is difficult to find on the high street within the realms of fast fashion. Lots of women have spoken to me about similar experiences, where dresses only ever seem to come in one shape, length or silhouette, which of course don’t suit everyone. I want to create quality dresses you can fall in love with.

I’m also passionate about ending fast fashion and producing garments with love and care that stand the test of time. We are striving to be a more conscious brand in the way we both design, source and produce our collections. I founded Ethereal London by ethically sourcing fabrics, following sustainable practices that respect people and the environment, reducing waste, but all the while not compromising on design or attention to detail. Sustainability through timelessness is key to everything we do and we want to offer pieces to our customers that they will love forever and will stand the test of time both in terms of design and quality. I am always learning and looking at ways we can improve and have exciting plans for the future to innovate the brand

I would love to know what you think. We welcome any feedback because we want you, the customer, to be at the heart of everything we do, so please message us with your thoughts here

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