Have you ever been into a shop and seen a dress you love but thought: ‘if only….[insert any variation of styling aesthetic or fit issues here; longer, shorter, with a sleeve etc]’? this is what Annie, the founder at Ethereal London, wants to change. Every woman is different and ‘one size’ does not fit all in terms of styling so she wants to enable women to have more choices, taking into consideration any personal body confidence issues and style preferences.


Ethereal is a feminine, understated and elegant womenswear brand with a distinct feminine print and colour palette. All of the styles are 100% silk, designed and cut to flatter with choices available in lengths and sleeve to ensure your personal style is covered.
The collection offers 40 versatile styles focusing on dresses and an element of jumpsuits, skirts and blouses . Beautiful forever pieces for your wardrobe which include everything from our take on the shirt dress, the ultimate black dress, to the kimono robe dress and the absolute showstoppers in silk sequin and velvet. Every piece has special attention to detail and features pockets, adding a little modern attitude to our feminine looks and the floral print handwriting takes on a slightly oriental tone bringing in stunning and very wearable new colour combinations with rich greens mixed with nudes and rust tones and berry tones back to blacks.
Designed, sourced and produced in the UK with Love and fast becoming the go to beautiful solution for weddings and events, If you have been looking for something different yet elegant that will stand the test of time in your wardrobe, come and discover Ethereal London

Dress Prices start at £275


Ethereal also offers a bespoke service for clients who are looking to create their own signature style, during a private consultation Annie will work with you to create your own style helping you choose a shape and style choice. Whether you are looking for a feminine modern floral print or a stunning plain colour, short sleeve or long sleeve, knee length, midi or maxi Ethereal London have the choices to suit your personal preference

Bespoke service prices start from £650


We are striving to be a more conscious brand in the way we both design, source and produce our collections. Sustainability through timelessness is key to everything we do and we want to offer pieces to our customers that they will love forever and will stand the test of time both in terms of design and quality. We now source through the UK in small production runs and to order and all our packaging is recyclable. We are always looking at ways we can improve and have exciting plans for the future to innovate the brand

We want to make a difference somehow as well as dressing women and helping them to feel great so we have chosen to support key charities on our journey and you can read more about these in our style notes section ‘A Heart for Business’


Husband and Wife Duo Annie & Barry Holt, founders of Ethereal London, have the perfect combination of creative, fashion and financial backgrounds

Having completed a fashion design degree and worked in the fashion retail industry for the last 15 years Annie, who is the face of the business, always dreamt of setting up her own label.  She came up with her business idea 4 years ago securing domain names however it wasn’t until 2017 that the idea came to life and the couple launched the Brand.

Annie’s experience working on the high street and hearing first hand the customers feedback on fit and style alongside her own frustration being 5ft 10 gave the inspiration for the style choices and she has big plans for the brand and how she can bring those choices to the customer…


Thank you so much for coming to see our collection and find out more about us, we show a lot of what we do behind the scenes on instagram if you want to see more click here

I would love to know what you think and welcome any feedback as we want you, the customer, to be at the heart of everything we do so please do message us with your thoughts here

We would also love you to join the Ethereal Circle and follow our exciting Journey please click here to sign up so we can keep you up to date with all our exciting plans