The first Earth Day was celebrated back in 1970, which gave a voice to an emerging public consciousness about the state of our planet. Today Earth Day is widely recognized, marked by more than a billion people every year as a day of action to change human behaviour and create global, national and local policy changes. Today we will be raising awareness on why things need to change in the fashion industry.
Ethereal London alongside other independent brands have come together to collaborate and share one voice this Earth Day in order to raise awareness for sustainability issues in the fashion industry.
Ethereal London alongside other independent brands have come together to collaborate and share one voice this Earth Day in order to raise awareness for sustainability issues in the fashion industry. In collaboration with Forbes, we have asked sustainable brands, influencers and as many people with the same values as we have to post the ‘love our planet’ Instagram square with the key hashtags. Forbes has also published a piece on ‘Independent Fashion Brands Challenge Industry Greenwashing’
The fashion industry has a disastrous impact on the environment. In fact, it is the second largest polluter in the world, just after the oil industry. The biggest issues are water pollution, water consumption, microfibers in our oceans, wastes accumulation, greenhouse gases emissions, soils degradation and rainforest destruction. The first step in creating change is building awareness around these issues. As much as we need to hold brands accountable for their practices, consumers need to choose where they spend their money more wisely. It is the consumers that create the demand for brands to produce more and more products that lessen harm to the people, planet and animals. If consumers continually demand change through positive action, corporations will have to adapt in order to survive.
The fashion industry has a disastrous impact on the environment. The first step in creating change is building awareness around these issues.
When thinking about sustainability, people usually think about the effects that the fashion industry has on the planet. However, it is about the environment, economy and society, and all these things directly interlink with each other. For example, if an item of clothing is made with sustainable materials, but it is produced using slave labour, it is not a sustainable garment. The consumers need to ask questions such as who made my clothes, are they getting paid a fair wage, are they working in safe conditions. The collapse of Rana Plaza in 2013, which killed 1134 garment workers was a real eye opener to a lot of people to what kind of conditions garment workers work in.
You are probably now wondering, what can I as a consumer do about this? As a consumer you can buy less, and when you do decide to buy something buy clothes from sustainable brands. Buying from a sustainable company might be more expensive, but because the clothes are made from better quality materials, in turn they will last you longer. Think about the cost per wear when you buy something, buying something cheap that you will only end up wearing a few times will cost you and the environment more than buying a more expensive piece of clothing and having it for years to come.
Think about the cost per wear when you buy something, buying something cheap that you will only end up wearing a few times will cost you and the environment more than buying a more expensive piece of clothing and having it for years to come.
Here at Ethereal London, we take our social responsibility very seriously. All our styles are designed to be timeless forever pieces, produced to the highest quality to stand the test of time. We use innovation through technology to minimize waste and we have implemented a pre order process enabling us to only order what is required. We ethically source our garments; we know our factory and their practices as well as where our fabrics come from and how they are printed. Furthermore, we ensure that all our packaging is recyclable, and we are using greener delivery methods like DHL green for example. No one can be 100% sustainable however we can all do our bit and we are constantly working to improve. We have lots of plans in process, in order to be more sustainable, one of our next steps being to get certified B corp in order to show to our customers that we meet the highest of standards when it comes to environmental performance, transparency, and accountability.
#earthday #loveourplanet #sustainabilitymatters
Read the article @forbes to find out more
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Read more about our sustainability practises here